Area Sales Manager for Coca-Cola Hiring
Coca-Cola Beverages Africa (CCBA) – Job Opportunity
Position: Area Sales Manager
Location: Not specified
Industry: Fast-Moving Consumer Goods (FMCG)
Employment Type: Full Time
Company Overview
Coca-Cola Beverages Africa (CCBA) is the largest Coca-Cola bottler in Africa, responsible for 40% of all Coca-Cola volumes on the continent. CCBA leads the market in the non-alcoholic ready-to-drink (NARTD) segment and has a strong presence across Africa, employing approximately 14,000 people, including 7,000 in South Africa.
Key Purpose
The Area Sales Manager is responsible for driving volume and revenue growth across all channels. The role includes expanding the customer base, managing sales accounts, and leading a sales team.
Key Responsibilities
- Optimize allocation and use of resources within the area.
- Set, track, and manage sales targets on a daily basis.
- Provide coaching and leadership to the Account Development Team.
- Ensure excellence in trade and outlet execution.
- Identify and develop new outlets.
- Drive sales and increase market share within the designated territory.
- Collaborate with Account Developers and customers to create and implement business plans.
- Monitor and respond to competitive activity in the market.
- Ensure adherence to quality standards and handle trade replacements effectively.
- Execute promotional plans according to account strategies and ensure full compliance.
- Report any promotional discrepancies to store owners or managers.
- Oversee execution of the “Picture of Success” per outlet by the Account Developers.
Qualifications and Experience
- Minimum of 5 years of previous sales experience in FMCG or a related sector.
- Minimum of 1 year in a team management or supervisory role.
